Social Media Management
Backhouse Agency

As a Social Media Strategist at Backhouse Agency, I lead the strategy, creative direction, and execution of organic social media for consumer brands across beauty, skincare, food & beverage, CPG, retail, wellness, and eCommerce. My role spans developing platform-specific content strategies, creative directing photo and video shoots, producing content, analyzing performance data, and continuously optimizing campaigns based on insights. Working cross-functionally with PR, influencer, paid ads, and creative teams, I help brands build engaged communities, strengthen their digital presence, and drive measurable business growth through social media.

backhouseagency.com

Some Client Wins...

130x TikTok View Growth

Led the organic social strategy and content development for Helmet Head, a newly launched skincare brand, using educational, trend-driven, and UGC-focused content to build awareness within niche athletic communities.

Results (5 months):

Grew TikTok from 0 to 1,300+ followers
Increased monthly TikTok video views from 7.5K to nearly 990K (130× growth)
Increased monthly audience reach from 6.7K to 944K+ (140× growth)
Generated multiple 100K+ organic videos, including a top-performing TikTok with 205K+ views
Instagram Reels consistently reached 10K–16K+ views, with a peak of 258K+ monthly Reel views

By blending platform-native storytelling, athlete-focused education, and data-driven content optimization, the campaign established Helmet Head's social presence and built strong brand awareness in a highly targeted market.

1m+ Follower Organic UGC

While managing social media for Brown's Pet Food, I worked with our influencer team to secure an organic influencer collaboration with @bunnydayoff, a creator with >1 million Instagram followers.

After coordinating a gifted product partnership, the influencer shared the brand with their audience through an Instagram Story, in-feed Reel, and Tiktok.

This partnership expanded Brown's reach to a highly engaged niche audience, increased brand awareness, and demonstrated the value of strategic relationship-building and community engagement within the pet space.

6 Weeks Growth

In just over six weeks of managing Snakkidz's social media, I developed and executed a strategic organic content plan complemented by targeted boosted posts that significantly increased brand awareness, engagement, and community growth.

Results (6 weeks):

233K+ video views
152.8K accounts reached
4,000+ content interactions
6,320 profile visits
212 bio link taps
+2,175 net Instagram followers (+36.4% growth)

Through audience-focused content, platform-native creative, and continuous performance optimization, the campaign generated rapid, measurable growth while building a stronger and more engaged community for the brand.

Client Instagram Grids

A strong social presence starts with a cohesive first impression. I help brands transform their social feeds into visually compelling, strategically designed grids that capture attention, build credibility, and encourage users to explore further. Every post is created with both the individual piece of content and the overall feed in mind, balancing scroll-stopping creative with a polished, recognizable brand identity.

From refreshing outdated profiles to establishing a consistent visual language, I tailor each grid to the brand's target audience, messaging, and goals. The result is a social presence that feels intentional, builds trust through consistency, and creates familiarity that keeps audiences coming back.